An executive summary for managers and executive readers can be found at the end of this article The normative imperatives of business

Source URL: sdh.ba.ttu.edu

• Strategy
• Resource-based view
• Competitive advantage
• Marketing management
• Porter five forces analysis
• Core competency
• Marketing
• Dynamic capabilities
• Competitive intelligence
• Management
• Strategic management
• Business

Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation Shelby D. Hunt and Sreedhar Madhavaram Knowledge of marketing strategy is essential for marketing

Source URL: sdh.ba.ttu.edu

• Strategy
• Business intelligence
• Market research
• Competition
• Resource-based view
• Competitive advantage
• Marketing
• Competitive intelligence
• Market segmentation
• Management
• Business
• Strategic management

Journal of Business Research[removed] – 828 Does marketing success lead to market success? Shelby D. Hunt ⁎, Dennis B. Arnett 1 Texas Tech University, Rawls College of Business, Department of Marketing, Lubbock

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• Marketing
• Competition
• Competitive advantage
• Positioning
• Market analysis
• Relationship marketing
• Perfect competition
• Macromarketing
• VRIO
• Business
• Strategic management
• Management

A Theory and Model of Business Alliance Success Shelby D. Hunt Texas Tech University, USA C. Jay Lambe

Source URL: sdh.ba.ttu.edu

• Marketing
• Business intelligence
• Market research
• Strategic alliance
• Resource-based view
• Competitive advantage
• Relationship marketing
• Business alliance
• VRIO
• Management
• Business
• Strategic management

The research register for this jOW11al is available at http://www.mcbup.com/research_registers European Journal of Marketing

Source URL: sdh.ba.ttu.edu

• Strategic management
• Economic theories
• Competition
• Business intelligence
• Resource-based view
• Competitive advantage
• Perfect competition
• Profit
• Labour economics
• Economics
• Management
• Business

I: CHAPTER 4 THE RESOURCE..ADVANTAGE THEORY

Source URL: sdh.ba.ttu.edu

• Economic theories
• Strategic management
• Competition
• Macroeconomics
• Resource-based view
• Competitive advantage
• Perfect competition
• Capitalism
• General equilibrium theory
• Economics
• Management
• Business

NOW AVAILABLE – EASY BUSINESS ANALYSER At Wage Easy we understand that competitive advantage is derived from your workforce and in order to fully harness the benefits your people deliver it is imperative to be able to

Source URL: caman.com.au

J. PROD INNOV MANAG  2007;24:407­408  The definitive version is available at www.blackwell­synergy.com  Swarm Creativity: Competitive Advantage  through Collaborative Innovation 

Source URL: www.oplaunch.com

• Swarm behaviour
• Biology
• Creativity
• Coin
• Mind
• Ethology
• Collaborative innovation network
• Systems theory
• Self-organization

BUSINESS MANAGEMENT IS KNOWLEDGE THE ULTIMATE COMPETITIVE ADVANTAGE?

Source URL: www.brint.org

• Management
• Educational psychology
• Cognitive science
• Hypertext
• Knowledge management
• Business technology management
• Knowledge economy
• Strategic management
• Organizational learning
• Social information processing
• Knowledge
• Business

Whitepaper Leveraging Social Media Analytics for Competitive Advantage May 2012

Source URL: vertica.com

• Data management
• Data analysis
• Statistical natural language processing
• Statistics
• Formal sciences
• Vertica
• Text analytics
• Microformat
• Analytics
• Natural language processing
• Business intelligence
• Science